How to Reclaim Social Media from Big Tech


Article emphasizes the concept of "middleware". BlueSky inevitably gets more attention than the "Mastodon protocol" but there are some decent theoretical observations.
in reply to JubilantJaguar

Big Tech doesn't run social media. It runs algorithmic advertising platforms.

The majority of people using algorithmic advertising platforms are not content creators, they're consumers (if you're reading this, you're probably not in the majority). They have no interest is active participation in "social media". They're in it for the entertainment, the distraction, the memes, the algorithm telling them what they should care about. You can't remove this feature and expect these users to find content for themselves.

You can argue the pros and cons all you want, your reasoning may be factual and altruistic, but you will not get a substantial portion of content consumers to migrate to platforms that require more effort. They know what they're signing up for. They have no interest in "reclaiming social media".

Bluesky and Mastodon are fantastic platforms that, in my opinion, revive some of the core tenants of social microblogging. But this is like comparing a bulletin board system (BBS) to the Yahoo! homepage. Some people want to be involved, some people want to be told.

One of these platforms offers a greater profit making opportunity than the other. If one allows people to make money and another does not, what's the motivation for the most influential of creators to embrace the latter? And then what's the motivation of the consumers to embrace a platform that lacks the most influential creators? (Again, if you're reading this, you likely aren't a member of the majority.)

turdburglar doesn't like this.

«Qui ne court pas, ne mange pas, et celui qui mange ne rentrera peut-être pas»

Le #tĆ©moignage que #Rawan, 18 ans, m’a confiĆ©, la semaine derniĆØre parle de faim, de dĆ©shumanisation absolue et de monstres, et ses mots tranchent le cœur. Nous autres, qui vivons libres, avons un rĆ“le dans cette histoire. Sommes-nous prĆŖts Ć  endosser la responsabilitĆ© qui va avec?

āœ’ļø Par Coralie Pison Hindawi | En accĆØs libre › blogs.mediapart.fr/coralie-pis…

Acabo de escuchar en Els Matins de TV3 que Sanitat estÔ preparando en Catalunya una reforma integral de la atención primaria y han dicho que "la IA también jugarÔ un papel en esta reforma" y luego han dicho que se usarÔ para transcribir las conversaciones entre médico y paciente.

Vale, un momento, ¿me estÔn diciendo que un chatbot va a estar escuchando todo lo que le diga a mi doctora? ¿Ese chatbot va a estar conectado a internet? ¿Va a enviarle esas conversaciones a alguna empresa?

Mira, de verdad, esta manera que tienen de embutirnos por el gaznate la IA para todo me parece peligrosĆ­sima.

12 year-old Ahmed Zidan’s adolescence has been defined by genocide and starvation. Israeli forces had already bombed his family’s home in Gaza, killed his older brother, and displaced his family a second time when, one month ago, they shot Ahmed’s mother while she was seeking sustenance for her seven living children.

ā€œIsrael killed my mother,ā€ Ahmed told The Intercept. ā€œWe were waiting at the U.S. aid distribution point in Rafah.ā€

theintercept.com/2025/07/02/ga…

šŸ•Ž šŸ‡µšŸ‡ø ā˜®ļø
#Gaza #Palestine
#Press #News

TV tonight: Channel 4 airs the Gaza documentary the BBC wouldn’t broadcast TV tonight: Channel 4 airs the Gaza documentary the BBC wouldn’t broadcast theguardian.com/tv-and-radio/2…

"La Policía Nacional España detiene dos jóvenes de 19 años por la filtración datos personales miembros del Gobierno"

blog.elhacker.net/2025/07/poli…

"ĀæPero eso de Mastodon no es una secta?"

SĆ­, a mĆ­ tambiĆ©n me lo preguntó mi madre en la cena de Navidad šŸ˜…

Hemos escrito una guƭa de supervivencia familiar para cuando tengas que explicar por quƩ ya no usas Twitter sin que te miren como si fueras un conspiranoico.

Con analogĆ­as que hasta tu tĆ­o entiende y un diccionario para traducir "federación" a "cristiano" šŸ·

tuiter.ovh/como-explicarle-a-t…

#Fediverso #Mastodon #TuiterRocks #SupervivenciaFamiliar #NavidadFediversa

On reƧoit Meriem Laribi pour Ci-gĆ®t l’humanitĆ© avec Mourad Guichard et Youssef
youtube.com/live/eWyZLA81K_w

#PDH

Mehrere AKW wegen der Hitze runtergefahren


Lasst uns bitte die Atomkraftwerke wieder einschalten, für eine prüft Notizen sichere Stromversorgung.
This entry was edited (2 weeks ago)

ā€œFBI blocked probe into alleged 2020 election plot by China because it would ā€˜contradict Director Wray’s testimony’ to Congress, docs showā€ nypost.com/2025/07/01/us-news/…

🌲-alist reshared this.

Previously unnamed company behind proposed Indy data center named in new documents

It's Google!

Coming to steal your water and electricity. Coming to destroy your community. And there's nothing you can do about it. Google does all these secret deals with politicians. You're not allowed to know about the tax breaks. You're not allowed to know how much public water Google is using. It's all top secret.

Google: Be evil!

wfyi.org/news/articles/previou…

What a thing to read on waking up.
šŸ³ļøā€āš§ļøšŸ³ļøā€šŸŒˆšŸ³ļøā€āš§ļø

ā€œNo denial or omission in law can erase the concrete reality that trans & intersex people have and will always exist.ā€

ā€œThe erasure of a group from public life is a step towards an attempt to erase that group’s existence, which is the very definition of genocideā€

lemkininstitute.com/red-flag-a…

This entry was edited (2 weeks ago)

The conversation:

Cat: meow
Me: Wow, really?
Cat: meow
Me: This is incredible stuff
Cat: meow
Me: First I've ever heard of it
Cat: meow

The conversation from her viewpoint:

Cat: I'm hungry.
Human: hĆønk
Cat: Feed me, you big dumb kitten.
Human: hĆønk
Cat: Look here you dumb shit, I'm a regal predator and I deserve your respect!
Human: hĆønk
Cat: Your curtains will hear about this

#CatsOfMastodon

breitbart.com/politics/2025/06…

Strong Identities: Iran and the Arab Struggle Against Zionism orinocotribune.com/strong-iden…

REP. SCALISE ON THE OBBB: "The 35-year-old who's sitting in his mom's basement playing video games is going to have to go get a job!"
#minds minds.com/newsfeed/17871217211…

The World’s Largest Floating Dry Dock Was Towed Across the Atlantic to Bermuda in 1869 -

When Britain needed a solution for ship repairs in the Atlantic, engineers in the 1860s built the largest floating dry dock ever attempted, a 380-foot iron structure weighing over 8,000 tons.

Constructed near Woolwich on the Thames, the dock was designed to lift 10,000-ton ironclads like HMS Warrior and withstand the fouling threats of Bermuda’s warm waters.

Unable to build a conventional dry dock due to porous sandstone, the British opted for mobility and scale, creating a self-contained U-shaped platform that could sink and raise vessels from the sea with ballast compartments and powerful pumps.

In June 1869, this massive dock embarked on a nearly 4,000-nautical-mile journey to Bermuda, towed in stages by Britain’s heaviest ironclads—Agincourt, Northumberland, Warrior, and Black Prince—assisted by HMS Terrible.

With closed ends to reduce drag and a sail rigged inside to capture tailwinds, the voyage reached speeds of over 6 knots.

Once in service, it supported Royal Navy operations for over thirty years before being replaced in 1906.

reshared this

OPCW members condemn Israeli attack on Iran's chemical facilities presstv.ir/Detail/2025/07/01/7…

Looks really interesting. #Misogyny/GBV the underlying common trait of perpetrators of actual terrorism.

Glorification of assertive, dominant males is the šŸ’Æ opposite of the sexual selection processes that made us #Homosapiens. That was not how we got here today.

'As a researcher looking at digital extremism and gender-based violence, I’ve analyzed more than 100 manifestos written by people who carried out mass shootings, stabbings, vehicular attacks and other acts of ideologically, politically and religiously motivated violent extremism in Canada, the United States and beyond.

These attackers may not belong to formal terrorist organizations, but their writings reveal consistent ideological patterns. Among them, one stands out: misogyny.'

theconversation.com/i-analyzed…

This entry was edited (2 weeks ago)

The United Nations special rapporteur on the situation of human rights in the occupied Palestinian territory (oPt) has released a new report mapping the corporations aiding Israel in the displacement of Palestinians and its genocidal war on Gaza, in breach of international law.

aljazeera.com/news/2025/7/1/un…

#gaza #palestine #un #genocide

Trump Claims Israel Backs Ceasefire As US-Backed Assault Slaughters 109 in Gaza tn.ai/3346710

in the middle of this one now šŸ–¤
From: @pluralistic
mamot.fr/@pluralistic/11478267…


Tessa Hulls's debut graphic novel is *Feeding Ghosts*, a stunning memoir that tells the story of three generations of her Chinese family. It was a decade in the making, and it is utterly, unmissably brilliant:

us.macmillan.com/books/9780374…

--

If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

pluralistic.net/2025/07/02/fil…

1/


Erdgasfeld vor Borkum: Bundeskabinett stimmt für umstrittenes Abkommen zur Erdgasförderung


ZDF gibt Deutschland Mitschuld an potenziellen ā€žMillionen Totenā€œ wegen gekürzter Entwicklungshilfe apollo-news.net/zdf-gibt-deuts… Im ZDF heute journal Update vom Dienstag wird Deutschland für mƶgliche ā€žMillionen Toteā€œ mitverantwortlich gemacht, die angeblich infolge von Kürzungen ...
The post ZDF gibt Deutschland Mitschuld an potenziellen ā€žMillionen Totenā€œ wegen gekürzter Entwicklungshilfe appeared first

After Losing Their Minds for Months Over ā€˜Project 2025’ Democrats Are Now Crafting Their Own ā€˜Project 2029’

thegatewaypundit.com/2025/07/a…

in reply to Hackaday (unofficial)

Apparently, the proposed new law prohibits claiming that an image or video is not a fake when it really is. That should already be covered by laws against fraud. It's hard to see how copyright is relevant at all. I think maybe the Guardian and Hackaday both misunderstand what copyright is.

Copyright is not a prohibition against claiming that a photograph is of something it's not. It is also not a prohibition against claiming that something that is not a photograph is a photograph. It is not even presenting someone else's work as your own. That's plagiarism.

Copyright is making copies of works without the permission of the copyright holder.

If you own copyright to your face, that means that no one else can make faces identical to yours.

Copyright to a photograph of someone is owned by the photographer.

So, once again, my guess is that the Danish law either requires that you identify images that are not photographs as not photographs, or that you have to get a person's permission to photograph a person before photographing. I think the former is more likely.

In both the Guardian and Hackaday article, using the word "copyright" hopelessly muddies the issue.

Bad journalism!

⇧