“We’re calling for people not to promote unhealthy products through sports. Seeing such an admired, respected, and beloved figure promoting a product also improves the perception of that product, and soft drink companies, for example, know this, which is why they’re getting closer to sports. Football in particular has a strong following and a very large fan base, which helps them build brand loyalty.”
“The problem arises when the product in question—in this case, a soft drink, a sugary beverage—generates other negative externalities, other harms, such as damage to health and the environment, both from water extraction, which is a serious problem in the southeast of Mexico, and from plastic pollution, which is a global problem,” explained Ana Larrañaga, a researcher at El Poder del Consumidor.
mexicosolidarity.com/a-cup-of-…
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A Cup of Pure Junk - Mexico Solidarity Media
Companies that make Mexicans sick are sponsoring the 2026 World Cup.Mexico Solidarity (Mexico Solidarity Media)
Aral Balkan
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