Another Volvo ad that doesn't suck. I think getting bought out by China has done them good.
youtube.com/watch?v=mACO9BhP3o…
Volvo armoured cars: Everything you need to know
At Volvo Cars, we breathe and live safety and we bring this passion to our armoured cars. Carefully engineered and ballistically certified, they can give you...YouTube
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Hoss “Cyber Jester” Delgado
in reply to Caleb James DeLisle • • •Real sign of the times.
Paultron-3030 likes this.
Caleb James DeLisle
in reply to Hoss “Cyber Jester” Delgado • • •True, but I appreciate the presentation strategy: Here's what it does, here's how it works, this is how we verified it.
It's like the polar opposite of that disgraceful Jaguar ad.
Paultron-3030
in reply to Hoss “Cyber Jester” Delgado • • •Nudhul
in reply to Hoss “Cyber Jester” Delgado • • •Caleb James DeLisle
in reply to Nudhul • • •Ice fren
in reply to Hoss “Cyber Jester” Delgado • • •Nietzschean Ekko Enjoyer
in reply to Hoss “Cyber Jester” Delgado • • •Recession indicator
@cjd
Caleb James DeLisle
in reply to Nietzschean Ekko Enjoyer • • •I just realized this whole thing is PROBABLY a marketing ploy.
I mean, I'm sure they're actually making hardened XC90s, and I'm sure they pass the tests they say they pass, but are the people who need a hardened vehicle using a Volvo?
IMO not really.
Volvo is "luxury" in the sense of a lawyer's car, not like oligarch transport from the airport to the WEF convention. Real oligarchs will be riding in Maybach, Rolls Royce, etc and they don't mind having the car retrofitted by a 3rd party.
So is this going to sell a lot of units? IMO not really. But as a branding move, it's brilliant. Volvo, which has long been regarded as the car of a responsible father with a well paying profession, is CLAIMING to be appropriate for the monied class. People with real enemies (often deserved) and real risk of being assassinated while they leave the climate change conference.
10 out of 10, no notes.
Nietzschean Ekko Enjoyer
in reply to Caleb James DeLisle • • •@Hoss It's for people who *think* they're the monied class and will have to deal with the fallout of a depression in the modern era.
Think suburbanites in half-million dollar homes who are worried that The Purge will happen and that for a period of years, the trip to whole foods will be a drive through fallujah
Hoss “Cyber Jester” Delgado
in reply to Nietzschean Ekko Enjoyer • • •Nietzschean Ekko Enjoyer
in reply to Hoss “Cyber Jester” Delgado • • •Caleb James DeLisle
in reply to Nietzschean Ekko Enjoyer • • •