Yeah this is a bit out of control...

Nearly half of Britons believe they have been a victim of ‘sonic snooping’ – where ads for a product pop up on your phone screen soon after talking about it or seeing it on TV.

Cybersecurity specialists NordVPN have now said this phenomenon really is happening, thanks to apps listening in to background noise – and potentially private conversations too.

They said a phone’s microphone may be constantly picking up clues as to where someone is, what they are doing and what they are interested in.

But it's also so normalized at this point.

I do not even fear these things anymore.

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