David Vine and Tom Engelhardt -- Resistance Works: How Small Groups Took on Great Powers original.antiwar.com/david-vin… 
Resistance Works: How Small Groups Took on Great Powers - Antiwar.com
Originally published at TomDispatch. At a time when many may feel that good news has gone the way of the dodo, look no further than the homeland of that long-extinct bird – Mauritius – for a dose of encouragement.Antiwar.com
![In 1956, Ray Kroc met Harry J. Sonneborn, a
former vice president of finance for Tastee-
Freez, who offered an idea to accelerate the
growth and investment grade of Kroc's
planned McDonald's operation: to own the
real estate upon which future franchises
would be built. Kroc hired Sonneborn and his
plan was executed by forming a separate
company, Franchise Realty Corp, to hold
McDonald's real estate. The new company
signed leases and procured mortgages for
both land and buildings, passing these costs
on to the franchisee with a 20-40% markup
and a reduced initial deposit of $950. [12][131
The "Sonneborn model" of real-estate
ownership within the franchise persists to
this day, and may be the most important
financial decision in the company's history.
McDonald's present-day real-estate
holdings represent $37.7 billion on its
balance sheet, about 99% of the company's
assets and 35% of its annual gross revenue.](https://friendica.eskimo.com/photo/preview/640/7797536 "In 1956, Ray Kroc met Harry J. Sonneborn, a
former vice president of finance for Tastee-
Freez, who offered an idea to accelerate the
growth and investment grade of Kroc's
planned McDonald's operation: to own the
real estate upon which future franchises
would be built. Kroc hired Sonneborn and his
plan was executed by forming a separate
company, Franchise Realty Corp, to hold
McDonald's real estate. The new company
signed leases and procured mortgages for
both land and buildings, passing these costs
on to the franchisee with a 20-40% markup
and a reduced initial deposit of $950. [12][131
The \"Sonneborn model\" of real-estate
ownership within the franchise persists to
this day, and may be the most important
financial decision in the company's history.
McDonald's present-day real-estate
holdings represent $37.7 billion on its
balance sheet, about 99% of the company's
assets and 35% of its annual gross revenue.")
Spartacus
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Spartacus
in reply to Spartacus • • •και μετά τους χαλάει ο θείος που στο οικογενειακό τραπέζι λέει
"Εγώ θα κάτσω εδώ με την νεολαία"
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